Fans watching this Sunday’s Super Bowl game between the New Orleans Saints and the Indianapolis Colts will also see college football star Tim Tebow, not in any team’s NFL jerseys but in a “Celebrate Family, Celebrate Life” ad paid for by a conservative Christian group.
When the 30-second ad finally airs in the first quarter of Sunday’s CBS telecast—at a cost estimated at $2.5 million—it’s expected to show the devout quarterback and his mother, Pam, sharing the story of how she gave birth to him in the Philippines in 1987 after spurning a doctor’s advice to have an abortion for medical reasons.
It’s to be shown despite protests from National Organization for Women, the Feminist Majority and other liberal women’s groups, who launched a protest campaign aimed at pressuring CBS to scrap the ads. Anti-abortion groups and other conservative activists swiftly mounted a counterattack denouncing the campaign against the ad as a clumsy attempt to squelch free speech.
Besides Tebow ad, there will also be ads for beer and soft drinks, cars and candy bars, Denny’s restaurants and the new “Dante’s Inferno” video game during the Super Bowl game.